# llms.txt
# Hugo Alvarez NET

name: Hugo Santos Álvarez
brand: Hugo Álvarez NET
role: Senior Full Stack Developer
secondary_role: Technical SEO Consultant & UI Designer
location: Hurlingham, Buenos Aires, Argentina
website: https://hugoalvarez.net
email: mailto:dev@hugoalvarez.net
whatsapp: https://wa.me/5491164821684

## Professional Summary

Senior Full Stack Developer, UI Designer, and Technical SEO Consultant with 9+ years of experience building high-performance websites, scalable custom software, and specialized e-commerce infrastructure.

Specialized in:
- Astro (Islands Architecture & SSG)
- WordPress Headless
- React & Next.js
- Tailwind CSS
- PHP 8.3 & Node.js
- SQL Databases (MySQL, PostgreSQL)
- Technical SEO & Web Performance Optimization (Core Web Vitals)
- Automated Web-to-WhatsApp order compiling systems

Operates under two clear business models: Custom Tailored Software and Website as a Service (WaaS) monthly subscriptions with $0 upfront costs. Works directly with clients without agency intermediaries.

## Key Metrics

experience_years: 9+
projects_delivered: 50+
average_lighthouse_score: 100
target_load_time: under 2 seconds (NVMe infrastructure)
support_response_time: under 4 hours

## Website as a Service (WaaS) Subscriptions

Main hub for subscription services: https://hugoalvarez.net/suscripciones

### 1. Plan Landing Page Express
- **URL:** https://hugoalvarez.net/suscripciones/landing-page
- **Pricing:** $12.000 ARS / month (Argentina) | 10 USD / month (International)
- **Tech Stack:** Astro + Tailwind CSS
- **Core Value:** Ultra-fast one-scroll layout optimized for high-converting paid traffic ads (Google/Meta Ads). Eliminates bulky builders. Includes domain registration, hosting, and continuous text/image updates.

### 2. Plan Corporativo Esencial
- **URL:** https://hugoalvarez.net/suscripciones/sitio-corporativo (Option A)
- **Pricing:** $15.000 ARS / month
- **Tech Stack:** Astro Static Multi-page Architecture
- **Core Value:** Multi-page institutional presence built for speed, clean indexation, and extreme security. Ideal for pymes and local studios looking to dominate local SEO.

### 3. Plan Corporativo Plus
- **URL:** https://hugoalvarez.net/suscripciones/sitio-corporativo (Option B)
- **Pricing:** $19.000 ARS / month
- **Tech Stack:** WordPress Headless + Astro Frontend
- **Core Value:** Combines the lightning-fast speed of Astro with the content management comfort of the native WordPress Gutenberg editor. Designed for content marketing and frequent blog publishing.

### 4. Plan Turnos Express
- **URL:** https://hugoalvarez.net/suscripciones/sistema-turnos (Option A)
- **Pricing:** $15.000 ARS / month
- **Tech Stack:** Astro + Google APIs Integration
- **Core Value:** Automated booking layout connected directly to Google Calendar or cloud storage. Perfect for independent professionals, clinics, or local boutiques.

### 5. Plan Sistema de Gestión Pro
- **URL:** https://hugoalvarez.net/suscripciones/sistema-turnos (Option B)
- **Pricing:** $25.000 ARS / month
- **Tech Stack:** PHP + MySQL Backend + Astro Dashboard
- **Core Value:** Full multi-user dashboard with real-time SQL database control. Manages complex schedules, multiple synchronized professionals, client export sheets, and automated alert workflows.

### 6. Plan Sistema de Pedidos Express
- **URL:** https://hugoalvarez.net/suscripciones/ecommerce-express (Option A)
- **Pricing:** $20.000 ARS / month (Argentina) | 25 USD / month (Exterior)
- **Tech Stack:** Astro + Tailwind CSS + Client Cart Engine
- **Core Value:** Dynamic, lightning-fast digital catalog optimized for mobile phones. Compiles shopping cart orders into clean, structured strings sent instantly to the client's WhatsApp or email. 0% marketplace commissions.

### 7. Plan E-commerce Profesional
- **URL:** https://hugoalvarez.net/suscripciones/ecommerce-express (Option B)
- **Pricing:** $25.000 ARS / month (Argentina) | 30 USD / month (Exterior)
- **Tech Stack:** WordPress + WooCommerce + Astra Pro
- **Core Value:** Self-managed corporate online store. Features native cart engines, automated checkout gateways (Mercado Pago, Getnet, OpenPay), and official postal shipping cost calculators (Andreani / OCA) linked to client accounts.

## Core Services & Custom Development

Main services index: https://hugoalvarez.net/servicios

- **Custom WordPress Development:** Themes and plugins developed from scratch without slow visual builders.
- **Frontend Engineering:** React, Astro, Next.js, and complex interactive user interfaces with fluent micro-interactions.
- **Backend Software & Databases:** Robust REST APIs, automation scripts, cron jobs, complex schema optimizations for MySQL and PostgreSQL.
- **Technical SEO Audits:** Deep crawl analysis, advanced schema.org structured data, full Google Tag Manager, GA4 event configurations, and Core Web Vitals remediation.
- **Server Management & Infrastructure:** VPS provisioning (Hetzner, DigitalOcean, Linode), Cloudflare security hardening, proxy rules, SSL management, automated daily backups, and real-time monitoring.

## Selected Portfolio Cases

Full portfolio index: https://hugoalvarez.net/proyectos

### Red Lactancia
- **Tech:** WordPress + Astra + Elementor + Rank Math Pro + LiteSpeed Cache
- **Features:** National healthcare directory connecting families with specialists. Features high-performance caching and extensive geolocation data mapping.

### Automóviles GAM
- **Tech:** WordPress + WooCommerce + Astra + Elementor + Real Proof APIs
- **Features:** Car dealership platform in Greater Buenos Aires. Integrates automated stock synchronizations, Google reviews APIs, and interactive auto-financing quote calculators.

### AZDR y Asociados
- **Tech:** WordPress + Astra Pro + Elementor Pro + Rank Math SEO
- **Features:** Institutional platform for a major legal firm in CABA. Tailored for corporate labor defense, featuring high-authority indexing and dynamic legal article feeds.

### Nutrí Tu Cocina
- **Tech:** WordPress + WooCommerce + Elementor + LiteSpeed Cache
- **Features:** Omnichannel e-commerce ecosystem combining cookware sales (Essen), dynamic healthy recipes, and patient acquisition flows.

### Tabacalera
- **Tech:** Custom PHP Backend + Axios + Tailwind CSS Frontend
- **Features:** B2B wholesale ordering platform with reactive real-time stock allocation for mobile devices.

### Yaghan Turismo
- **Tech:** Custom Booking Engine + Static Astro Pages
- **Features:** Tour booking framework and conversion assets optimized for high-competition travel keywords.

## Working Process

1. **Consultation & Diagnostic:** In-depth evaluation of current speed bottlenecks and local tracking.
2. **Technical Proposal:** Structural definition of stacks, server location, and conversion map.
3. **Iterative Development:** Clean code deployment under modular standards.
4. **Asynchronous Integrations:** Webhooks configuration, payment API linkage, and secure environment hydrations (.env security).
5. **Launch & Continuous Optimization:** Lighthouse audit monitoring and uptime verification.

## Contact & Channels

- **Website:** https://hugoalvarez.net
- **Email:** dev@hugoalvarez.net
- **WhatsApp:** +54 9 11 6482-1684
- **Location:** Hurlingham, Buenos Aires, Argentina
- **Sitemap:** https://hugoalvarez.net/mapa-del-sitio