# llms.txt
# Hugo Alvarez NET

name: Hugo Alvarez
brand: Hugo Alvarez NET
role: Senior Full Stack Developer
secondary_role: Technical SEO Consultant
location: Hurlingham, Buenos Aires, Argentina
website: https://hugoalvarez.net
email: mailto:dev@hugoalvarez.net
whatsapp: https://wa.me/5491164821684

## Professional Summary

Senior Full Stack Developer and Technical SEO Consultant with 9+ years of experience building high-performance websites and scalable digital platforms.

Specialized in:
- Astro
- WordPress Headless
- React
- Next.js
- PHP
- Node.js
- Technical SEO
- Core Web Vitals optimization
- Cloud infrastructure

Works directly with clients without agency intermediaries.

## Key Metrics

experience_years: 9+
projects_delivered: 50+
average_lighthouse_score: 100
target_load_time: under 2 seconds
support_response_time: under 4 hours

## Core Services

### WordPress Development
- Custom themes
- Custom plugins
- LiteSpeed optimization
- Headless WordPress implementations
- Security hardening

### Frontend Development
- Astro Islands Architecture
- React applications
- Next.js websites
- Conversion-focused UI
- Performance-first interfaces

### Backend Development
- PHP 8+
- Node.js
- REST API integrations
- SQL databases
- PostgreSQL
- MySQL
- Automation workflows

### Technical SEO
- Core Web Vitals audits
- Schema.org structured data
- Rank Math Pro
- Google Tag Manager
- Google Analytics 4
- Meta Pixel
- Crawl optimization

### Infrastructure
- VPS setup
- Cloud hosting
- AWS
- DigitalOcean
- Hetzner
- Cloudflare CDN
- SSL security
- Backup systems
- Uptime monitoring

## Selected Projects

### Red Lactancia
Federal healthcare platform with:
- geolocated directory
- segmented architecture
- professional search system

### Automoviles GAM
Automotive platform:
- Mercado Libre migration
- financing calculator
- social proof API integration

### AZDR y Asociados
Legal firm platform:
- authority-focused design
- lead generation
- labor law positioning

### Nutri Tu Cocina
Digital ecosystem:
- e-commerce
- dynamic recipes
- consultation booking

### Tabacalera
Wholesale ordering system:
- mobile management
- PHP backend
- Axios frontend

### Yaghan Turismo
Tourism booking platform:
- reservation engine
- niche SEO
- high competition market strategy

## Working Process

1. Consultation
2. Technical analysis
3. Architecture proposal
4. Iterative development
5. Launch and monitoring

## Knowledge Areas

- WordPress Headless with Astro
- Web performance optimization
- AVIF and WebP implementation
- Lazy loading
- Script minification
- Hosting strategy in Argentina
- Local versus global infrastructure analysis

## Ideal Clients

Best fit for:
- businesses needing faster websites
- companies migrating from slow WordPress setups
- SEO-focused brands
- custom web applications
- performance-driven digital platforms

## Contact

Website: https://hugoalvarez.net
Email: dev@hugoalvarez.net
WhatsApp: +54 9 11 6482-1684
Location: Hurlingham, Buenos Aires, Argentina